The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an integral part of traditional marketing and business. I have observed that funnels for Internet business are becoming increasingly popular.
It is evident that many are eager to learn more about this concept and how they could use it to improve their online business marketing efforts. If you'd like to know something more about sales funnels to help you with efficient Internet marketing, I encourage you to continue reading.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. For this marketing concept, "funnel", is used to describe and visualize the entire sales process. The term funnel is a term utilized to define the sales process because it has both a wider entry path to "Unqualified Prospects" as well as a smaller opening for converts in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are those who may require your products and services, but have not been contacted by you before. After a few sales and promotions you'll have customers who have bought your product or service.
A lead generation funnel's effectiveness is due to its ability to track the actions of your prospects at various stages of the sales process. Using the sales funnel, through finding out the number of prospects who are qualified at each point of the process, it is possible to anticipate the number of potential customers that will eventually become actual customers.
You can make use of the sales funnel to identify where and how your sales process is succeeding or failing, and whether you're not attracting enough customers. This information will allow you to determine which areas to concentrate your efforts to help achieve your marketing goals. It is used to monitor and manage the sales process of customers.
The Sales Funnel Top Front - End
The most important section of your sales funnel should undergo the most constant testing and will be the most active. Your creativity and resources will only limit the number of front-end strategies that you could develop.
The front-end goal is to get new customers and convert them to buyers.
The potential customer is "qualified" when they sign up or sign up for something you provide. This is the point of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads because they have taken actions which show they are interested enough to purchase your product.
To make your front-end effective you must be able to drive targeted traffic to your site, blog, or squeeze page. The most efficient methods and resources to accomplish this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, forums, blogging, content marketing and more.
There are a variety of ways to "qualify" an "unqualified prospect. One of the more efficient methods is to use a squeeze page that allows you to provide something valuable pertinent to your service or product which people can receive for free or drastically reduced price in exchange for their email address and name. Products offered include newsletters as well videos, email courses, eBooks and related reports.
The front end of your sales funnel is where prospects are drawn to your company. Now what do you think of the back-end?
The Back-End or Bottom of The Funnel
The back-end, or bottom of the funnel is where the majority of profit and sales take place. You will usually find the more expensive products in this area. They are all relevant to the same market, however they are delivered in different formats, such as audio, video and live interactions.
The primary difference between the front-end and back-end lies in the kind of client and the cost of the service or product that is being provided.
Although it is true that only 1-2% of those who enter the front end will be able access your back-end, this small percentage may not matter. It's okay, because this tiny group will be investing much more money.
It is clear that although front-end products or services are priced below $100, back-end products and/or services are often priced between the 100s and 1000s. This makes the back-end or bottom of the funnel sales funnel to be the main source of income for your Internet company, and it's the most reliable and stable part of the sales funnel.
The sales funnel is as complex or simple as you would like it to be, as long you have the proper resources and the right ideas.
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